Hyundai announces long-term sponsorship deal with London’s Tate Modern gallery
Posted January 20, 2014 6:41 am.
This article is more than 5 years old.
LONDON – Autos will help fund art in a long-term sponsorship deal between Hyundai Motor Co. and Britain’s Tate Modern gallery.
Tate says the South Korean carmaker will fund commissions for the gallery’s Turbine Hall until 2025. The first exhibition will open next year. Neither side disclosed the value of the deal.
Britain’s most popular art gallery, Tate Modern opened in 2000 inside a disused power station beside the River Thames. Its centerpiece is a vast hall that once held machinery, which has been the site of installations by artists including Louise Bourgeois, Olafur Eliasson and Ai Weiwei.
Hyundai succeeds Unilever PLC as the hall’s sponsor.
Tate director Nicholas Serota said Monday that Hyundai has also given the gallery funds to buy nine works by Korean avant-garde artist Nam June Paik.
