Fashionists on a budget are going to get their Target fix when the retailer starts to open its Canadian stores in March.
Target has planned a soft launch for its Canadian locations, followed by grand openings in April.
Some Target stores will open in late-March on an informal basis, according to company CEO Gregg Steinhafel, and a grand total of 124 locations across the country by the end of 2013.
The first stores to open will be in Ontario, including 14 in the Greater Toronto Area.
Target told the Toronto Star the company is using its store in Guelph, Ont., as a test location for employee training — to determine store readiness and the opening dates.
Target reported slightly weaker earnings in its latest quarterly update, with executives saying the spending on the Canadian expansion plans is having an impact on the bottom line. The company estimated its total Canadian spending at $1.5-billion.
The retailer, which is based in Minneapolis, MN, announced its stores in the U.S. had their worst holiday sales in four years, with competition and uncertain consumer confidence levels.