It was literally a message in a bottle.
Liquor producers in Ontario are pushing to get their product on grocery shelves and sent MPPs at Queen’s Park a special delivery.
This has been a year of liquor liberalization in the province with COVID-19 restrictions on restaurants now allowing for alcohol deliveries.
The liquor producers, headed up by Spirits Canada, delivered empty bottles to MPPs in the legislature Thursday with a message inside — open up the market further to allow for the sale of whisky, brandy, gin, vodka and rum in supermarkets.
Spirits Canada President and CEO Jan Westcott told the Toronto Star it would greatly help the industry and showcase Ontario-made product just like it is for wine and beer producers.
Liquor sales are currently restricted to the LCBO.
The grocery store operators may question the value of such a move as some LCBO locations require private security leading to increased costs.