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Ontario liquor producers pushing to get products on grocery shelves

This June 16, 2016 file photo made with a fisheye lens shows bottles of alcohol during a tour of a state liquor store in Salt Lake City. A plebiscite will be held May 8 whether to allow the sale of alcohol in a number of communities in Nova Scotia. THE CANADIAN PRESS/AP /Rick Bowmer

It was literally a message in a bottle.

Liquor producers in Ontario are pushing to get their product on grocery shelves and sent MPPs at Queen’s Park a special delivery.

This has been a year of liquor liberalization in the province with COVID-19 restrictions on restaurants now allowing for alcohol deliveries.

The liquor producers, headed up by Spirits Canada, delivered empty bottles to MPPs in the legislature Thursday with a message inside — open up the market further to allow for the sale of whisky, brandy, gin, vodka and rum in supermarkets.

RELATED: Ontario allows alcohol delivery, takeout with food orders during COVID-19 outbreak

Spirits Canada President and CEO Jan Westcott told the Toronto Star it would greatly help the industry and showcase Ontario-made product just like it is for wine and beer producers.

Liquor sales are currently restricted to the LCBO.

The grocery store operators may question the value of such a move as some LCBO locations require private security leading to increased costs.

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