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Startup & Slay celebrates diverse women, non-binary entrepreneurs in Canadian business

TORONTO (NEWS 1130) – The second edition of Startup & Slay, a digital series celebrating diverse Canadian women and non-binary entrepreneurs in Canada, is soon kicking off.

The series, sponsored by CIBC in partnership with Rogers Sports & Media and Shopify, begins on Oct. 7 at 8 p.m. ET/5 p.m. PT and will run each Wednesday for about a month.

The goal is to feature two entrepreneurs each episode in an live, online themed event to talk about their start-up businesses, and how they are “slaying the Canadian market.”

“This has been a tough year for everybody, small businesses have been hit hard by COVID-19,” says Emily Mills, founder of How She Hustles/Startup & Slay.

“There are unique stories – and often unique challenges and opportunities for entrepreneurs who also self-identify as racialized, Indigenous, 2SLGBTQ, persons with disabilities, immigrants and non-binary.”

Each episode will be accompanied by an article that will feature advice and insights on how to use Instagram and Twitter to help grow and develop a business.

You’ll be able to catch the weekly episodes on the How She Hustles YouTube channel. You can RSVP here to get a link to the livestream.

This round of Startup & Slay comes after a national call went out in May for applications. In total, more than 200 people who self-identify as women and non-binary entrepreneurs applied to share their stories about starting and building a small business in this country.

The eight businesses that will be featured have been categorized into four different categories, including “Starting a Business during COVID-19,” “Scaling up a Food Business,” “Making Business More Accessible,” and “Entrepreneurship & Indigenous Allyship.”

To learn more about the businesses and the people behind them, click here.

“Startup & Slay amplifies the voices of diverse women and non-binary entrepreneurs,” Andrew Turnbull, senior vice-president, Business Banking, CIBC, says. “CIBC is proud to support this platform and create a more inclusive narrative among Canadian entrepreneurs.”

In addition to helping these business people get their stories out, Startup & Slay is also working with its partners and sponsors to support other diverse entrepreneurs in Canada.

Rogers is the parent company of this station.

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