Tim Hortons says it is scrapping plans for its upcoming Roll Up The Rim contest due to the novel coronavirus outbreak.
The coffee-and-doughnut chain is removing all of the contest’s paper cups over health concerns around staff handling items recently gripped and sipped by customers returning them for prizes.
Tim Hortons does not identify COVID-19 as the catalyst, but says it “does not believe it’s the right time for team members in our restaurants to collect rolled up tabs that have been in people’s mouths during this current public health environment.”
The company says the $30 million worth of prizes that would have been available by rolling up the rim will be redistributed to be won through in-store purchases and on their digital app.
“Tim Hortons cash registers are being programmed to randomize the coffee and hot beverage giveaway and winning guests will automatically be credited for their beverage at the time of purchase,” the company said.
“All the other prizes currently under the rims of Roll Up The Rim cups, including cars, TVs, reward miles, pre-paid gift cards and Tims gift cards can now be won through the digital Roll Up The Rim Contest that runs for the entire four-week period.”
Tim Hortons, along with McDonald’s Canada, Starbucks and The Second Cup Ltd., is also going to stop accepting reusable mugs brought in by customers amid concerns about outbreak.