Loading articles...

Tourism Toronto's new ad features Raptors, celebrates diversity

Last Updated Jun 19, 2019 at 6:43 pm EDT

A screen grab from a new Tourism Toronto ad shows 2019 NBA Finals MVP Kawhi Leonard. YouTube/Tourism Toronto

Tourism Toronto has launched a new ad campaign that features, among other Toronto staples, the Raptors and their superfan Nav Bhatia.

The agency is looking to build off the economic boost the city experienced during the Raptors championship playoff run with a campaign that celebrates Toronto’s sense of welcome and diversity.

“’We the North’ is all over the world now – this is the centre of a global stage,” said Raptors President Masai Ujuri at the championship parade — and Tourism Toronto is pushing to convert that global presence into tourism dollars.

Along with the newly crowned NBA champs, the new campaign – called “Let Yourself In” – includes Pride festivities, the Toronto Caribbean Carnival, TIFF as well as several slick shots of the CN Tower, the famous graffiti alleys and the Distillery District.

 

Last year Toronto had 44 million visitors and Tourism Toronto is hoping the Raptors’ recent success will inspire people to “see Toronto now” — as their Twitter and Instagram handles suggest.

Latest Traffic & Weather
680 NEWS TRAFFIC @680NEWStraffic 680 News Traffic Twitter verified icon
Updated 14 minutes ago
WB 403 Ramp to Erin Mills pkwy, one lane is blocked with a stalled vehicle. MTO on scene.
Latest Traffic
680 NEWS WEATHER @680NEWSweather 
Updated Today at 07:25 AM
As of 7am June 5, it already feels like 25 with the humidity at #Toronto YYZ. It will feel closer to 35 this aftern…
Latest Weather