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Toronto police launch 'do not call 9-1-1' for weed campaign

Last Updated Oct 16, 2018 at 5:40 pm EST

The Toronto Police Service released new pot-specific PSAs ahead of legalization, aimed at educating people about when not to call 9-1-1. HANDOUT/Toronto Police Service

What constitutes a 9-1-1 emergency? For most, the question is a no-brainer but as per a new Toronto Police Service educational campaign, some feel the concept is open to interpretation.

The campaign called “Do not call 9-1-1” uses real, fairly absurd 9-1-1 calls as examples of when not to call the emergency service.

Ahead of legalization Wednesday, police released three cannabis-specific public service announcements (PSA). The tongue-in-cheek PSAs address a few different, soon to be everyday, pot-related scenarios that don’t require critical emergency services.

The posters also include some basic information about legal marijuana including that consumption is allowed anywhere cigarette smoking is allowed, barring motor vehicles.

Each PSA ends with a firm statement: “Do not call police for this.”

Click through below to see the Toronto Police Service’s new cannabis related PSAs.

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