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Hudson's Bay dropping Ivanka Trump brand

Last Updated Jul 13, 2018 at 2:24 pm EST

A search for Ivanka Trump on the Hudson's Bay website brings up the following message. CITYNEWS

Hudson’s Bay says it will stop carrying products from the Ivanka Trump brand.

A search for the Ivanka Trump section of the Bay’s website presented users with a message that read “We could not find any matches for your search.”

In a statement to 680 NEWS, Hudson’s Bay says it is “phasing out this brand through the fall based on its performance” both online and in-store.

At one point, the retailer had offered more than 350 items under the Ivanka Trump banner, everything from apparel, shoes and jewelry ranging in price from $25 up to almost $14,000.

Last February, U.S.-based luxury goods store Nordstrom dropped the Ivanka Trump brand, citing poor sales.

Canada’s oldest retailer had been stocking products from the daughter of the U.S. president for years but has faced backlash from some customers and was targeted as part of a #grabyourwallet boycott campaign. That campaign has gained momentum in recent weeks with many upset at the president’s immigration policies and the tariffs he’s put in place against some Canadian products.

The Bay is an iconic Canadian brand and the decision to drop the Ivanka Trump line may be linked to the U.S.-Canada trade war. According to an Ipsos Poll, 70 per cent of Canadians now say they will start looking for ways to avoid buying US-made goods.