There is an old adage characterizing consultants as those who take your watch, tell you what time it is, and then send you a bill.

Well, Apple has just upped the consulting game by giving us a watch to consult our lives before sending an on-going bill.

It’s hard not to be wowed by the functions of Apple Watch, which unveiled by CEO Tim Cook on Monday.

The watch (in the words of Steve Jobs), is a maniacally cool device, but it will clearly up the distraction game too.

At least you can keep an iPhone away in your pocket or purse until you need or want the information it gives up. But, this wearable interactive bracelet will be in your face buzzing, blinking, dinging or vibrating every waking minute of every day (as long as the battery lasts).

You’ll be alerted to every tweet, Facebook or Instagram post. You’ll Google, gasp, and get Siri to run your life. You’ll be able to monitor your heartbeat and rising blood pressure caused by constant over-stimulation, but you won’t be able to lower it unless you turn the Apple Watch off.

You’ll be talking, tapping, taking and sending pictures, moaning to friends or mending relationships.

You are in for the ride of your life, if that is your thing, and as Tim Cook revealed at the event, “this is just the beginning.