A group of researchers gathered Friday in Toronto to discuss what they describe as a rise in female alcohol consumption.
Some researchers are calling alcohol the new tobacco saying alcohol companies are targeting advertisements towards women the way cigarette manufacturers did in the late 1960’s.
The group said that liquor companies are advertising alcohol as “diet” or “natural” in an attempt to appeal to the health-conscious woman.
The researchers discussed a rise in liver disease and other alcohol-related illnesses in women, mirroring the spike in ailments caused by smoking several decades ago.
Reports suggest that women may be catching up to their male peers when it comes to alcohol consumption.
Experts agreed the issue demands change, both from advertisers and governments that regulate alcohol sales.