Discussing retail experience online top activity for smartphone users: study

What are you using your smartphone for?

According to a study by Ipsos Loyalty, some of the top 10 activities of today’s smartphone consumer include creating lists, researching products, looking for information on the Web and texting on social networks.

The top activity for users is commenting on social media and through surveys about the products and services they purchase, as well as contributing to customer reviews online.

Based on Ipsos Loyalty’s research, consumers are also using their devices to track day-to-day activities, such as shopping lists and calendars.

The study also says people are using smartphones to pass time, such as playing games, listening to music, reading product reviews, etc.

Other popular trends include product pricing, looking for deals and sending messages about their findings to friends.

In terms of future trends, the study points to using the smartphone with embedded chip technology to pay for items at the cash register.

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