Loading articles...

TTC approves selling naming rights for subway stations

A TTC subway station sign. TTC riders boarding a streetcar. Service on the 504 King and bus routes will increase starting Jan. 5, 2014. Photo by Cameron Walker

TORONTO, Ont. – The TTC has paved the way for subway stations to be re-named with the approval of a new advertising contract.

The $324-million, 12-year deal with Pattison Outdoor Advertising was made official Wednesday.

However, transit officials say that any decision to allow naming rights to a station must be approved by the nine city councillors who sit on the TTC commission.

Ryerson University has expressed interest in adding its name to Dundas Station, but no talks have been held yet.

Councillor Janet Davis, a critic of the re-naming, told The Toronto Star that there are probably some reasonable proposals that they could consider in partnership with other public institutions, but does not think the people of Toronto would want a “Coca-Cola station.”

Proponents of the new contract say it will help the TTC increase revenues.

The deal with Pattison also increases the amount of buses and streetcars that can be wrapped in vinyl advertisments, and will now allow the back of all buses to contain vinyl ads.

Latest Traffic & Weather
680 NEWS TRAFFIC @680NEWStraffic 680 News Traffic Twitter verified icon
Updated 29 minutes ago
CLEARED: Crash on NB HWY 11 north of 12 Line.
Latest Traffic
680 NEWS WEATHER @680NEWSweather 
Updated Yesterday at 05:57 PM
SEVERE THUNDERSTORM WARNING has ended for the City of Hamilton and now we're just watching some additional rain hea…
Latest Weather