TORONTO, Ont. – The TTC has paved the way for subway stations to be re-named with the approval of a new advertising contract.
The $324-million, 12-year deal with Pattison Outdoor Advertising was made official Wednesday.
However, transit officials say that any decision to allow naming rights to a station must be approved by the nine city councillors who sit on the TTC commission.
Ryerson University has expressed interest in adding its name to Dundas Station, but no talks have been held yet.
Councillor Janet Davis, a critic of the re-naming, told The Toronto Star that there are probably some reasonable proposals that they could consider in partnership with other public institutions, but does not think the people of Toronto would want a “Coca-Cola station.”
Proponents of the new contract say it will help the TTC increase revenues.
The deal with Pattison also increases the amount of buses and streetcars that can be wrapped in vinyl advertisments, and will now allow the back of all buses to contain vinyl ads.