SAN FRANCISCO, Calif. – As James Brown’s “I Feel Good” blasted out of loudspeakers, Apple CEO Steve Jobs took the stage at a conference for his company in San Francisco, to announce two new “i-features”.
Jobs, who went on medical leave in January for unspecified reasons, introduced iCloud – a new service which is free for the time being, and will allow users to store information online and access it from any Apple device.
“We’re going to demote the PC and the Mac to just be a device, and we’re going to move the digital hub – the centre of your digital life – into the cloud,” he told the crowd.
Jobs also announced the fall launch of iMessage, which is a new instant message app for iPhone and iPad users which carries many of the same features as RIM’s BBM. Users will be able to exchange text messages, photos and videos.
Jobs, wearing his signature black turtleneck and blue jeans, appeared thin but healthy despite being on medical leave.