It is one of the world’s hottest technology companies, Facebook Incorporated is now valued at $50-billion.
Goldman Sachs recently made an investment of $500-million in Facebook and all signs point to the company trading publicly next year.
Facebook recently reached the 600 million member milestone and it is clear the mega-social networking sight is the most popular of its kind in the world.
However, some see this as the beginning of the end.
In an interview with MSNBC, media theorist and author Douglas Rushkoff compared this highpoint for Facebook with other not-so-great moments in internet history.
“The AOL Time Warner merger, when everyone thought ‘Oh this means AOL is going to rule the world.’ Of course, it was the beginning of the end for them.”
Rushkoof says he believes the website may have a tough time surviving as a publicly traded company, comparing the social giant to any other kind of night club or social gathering.
Duncan Stewart, the director of research at Deloitte Canada, told 680News he is not convinced that Facebook going public will lead to its demise.
“There have been all kinds of tech companies who went public and enjoyed spectacular success for years or even decades there after. Just going public isn’t a surefire sign of either success or failure.”
He added it is far too early to predict whether or not Facebook will succeed as a publicly traded company.
Sachs is not the only high profile investor, U2 lead singer Bono is believed to have invested £130 million into the social networking site in 2010.