Toronto review board rejects racy Ashley Madison ad campaign
Posted December 11, 2009 6:47 pm.
This article is more than 5 years old.
Despite offering piles of money to the TTC, the transit commission has rejected an advertising campaign proposed by AshleymMadison.com
The online dating site connects married people for discreet affairs and wanted to have the slogan “Life is Short – Have an Affair” plastered across TTC streetcars.
However, the commission just could not accept that message.
And now, Ashley Madison is doing all it can to seduce the TTC and has said it will even offer riders a 50 cent discount to ride the cheater train.
“My guess is tonnes of people will be happy to ride that rocket to and from where they’re going if it means less money for them,” said the website’s founder, Noel Bidderman.
But on Friday a city hall review committee voted against the racy campaign.
Councillor and TTC Commissioner Joe Mahevic told 680News the committee was not being prude.
“Just as we would not allow an ad that says – you know – life is short steal from your boss, or life is short cheat on your exam – we are not going to accept an ad that says that cheating on your partner is appropriate,” he explained.
Mahevic added the website’s message is just not welcome in Toronto.
More than 4.6-million people have joined AshleyMadison.com and it has become one of the top dating sites online.
Toronto is one of fastest growing cities on the website.
The company has had difficulty getting advertising accepted in cities across North America. They have had TV commercials, radio spots, billboards and even a Super Bowl ad rejected.
