After 14 pedestrian fatalities this month alone across the GTA, Toronto is taking aim at the problem with a new focus on safety as they kicked off their city-wide campaign to promote pedestrian safety, Wednesday.
Police were at Bay and Front streets at 9 a.m. reminding pedestrians to stop and look both ways before crossing the street.
And about 90 minutes later, police moved to the clock tower outside Union Station where they launched a city-wide, traffic safety plan.
During the campaign launch, officers handed out more than 100 tickets at intersections across the city to jaywalkers and drivers not paying attention.
For example, police slapped a $180 fine on a young driver, who was caught speeding along down Bay St. and came within inches of knocking down an elderly man.
Police officials told 680News increased vigilance has helped stop similar spikes of pedestrian accidents in the past.
Meanwhile, Toronto city councilors discussed a three-pronged approach to road safety, Wednesday, including a zero tolerance policy toward speeders and cutting speed limits in problem areas.