Somebody is imitating TTC’s own ad campaign to shame the system for bad service

By Adrian Ghobrial and Victoria Revay

You tweeted it, and now someone has decided to post your not-so-positive messages to the TTC at some of the city’s busiest subway stations.

Playing on the TTC’s “You Said It” ad campaign, where tweets from TTC riders complain about inconsiderate and unsafe behaviour on public transit — several posters have popped up around Dundas, Union and Bloor stations mocking the ads.

Matching the TTC logo and “You Said It” ad-style almost exactly, the posters highlight what many frustrated riders deal with on an almost daily basis, taking tweets from riders complaining about everything from service delays to fare hikes.

“This is vandalism, pure and simple, there is no two ways about it,” says Stuart Green with the TTC. “We are investigating right now, we have video and we will do everything in our power to identify those responsible and will issue fines.”

But these two students say it’s activism not vandalism.

“The TTC is wrong,” says Ehiko Odeh, one of the students behind the posters. “I wouldn’t say it’s vandalism, I would say it’s activism. The language is realistic compared to the posters they put up. If they think it’s vandalism, then that means they’re disregarding everyone’s statement that’s been negative towards the TTC.”

The TTC says this could be a fine of up to $235. But the two say they’ll take their potential punishment as it comes.

“We dare to take the responsibility after the reaction,” says Jenny Zhang, the other OCAD student involved. “We’re happy that everyone is seeing what we did and is getting out our message, that is more important that the $235 dollar fine.”

CityNews captured a TTC employee scraping the posters off at Dundas station on Thursday morning.

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