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With Christmas nearing, retailers feel pressure to deliver

Last Updated Dec 15, 2017 at 2:20 pm EST

FILE - In this Thursday, Aug. 4, 2016, file photo, Amazon.com boxes are shown stacked near a Boeing 767 Amazon "Prime Air" cargo plane on display in a Boeing hangar in Seattle. With Christmas 2017 on a Monday, most retailers have one less day to get packages delivered on time. Retailers have been trying to speed up delivery as they try to replicate the service offered by Amazon. (AP Photo/Ted S. Warren, File)

NEW YORK, N.Y. – The pressure to deliver for online shoppers is on.

With Christmas on a Monday, most retailers have one less day to get packages delivered on time. Some are pushing up their deadlines for standard delivery or free shipping. And after promoting the convenience of buying online with store pickup, retailers are also trying to satisfy lots of customers coming in to collect their orders.

It’s especially important for retailers to hit the mark after some missteps earlier in the season, and because online leader Amazon has the advantage of delivering on Sundays because of its built-in infrastructure. Research firm StellaService says Dec. 19 is the most popular cutoff date for retailers, two days earlier than last year. Amazon Prime members get same-day delivery up until Dec. 24 in 8,000 cities.