DENVER – Some people in normally laid back Crested Butte, Colorado, are not up for “Whatever” — a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.
The Denver Post (http://dpo.st/VLUCSW ) reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.
Secrecy has been part of “Are you up for Whatever?” campaign from its beginning at last year’s Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.
Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.
Information from: The Denver Post, http://www.denverpost.com