Cable-and-internet giants Rogers Communications Inc. and Shaw Communications Inc. are partnering to launch a new streaming-video service, set to debut in November.
The subscription on-demand service — called shomi — will feature 14,000 episodes and titles, 11,000 hours of TV shows and more than 1,000 movies. Users will be access the service on a computer, tablet, mobile device, Xbox 360 and cable set top boxes.
The joint venture will be owned equally by Rogers Communications and Shaw Communications. It will operate as its own standalone entity with its own management structure.
shomi will go head-to-head in the video-streaming space against Netflix Canada, which offers a similar all-you-can-watch-video model for one monthly fee. Earlier this year, Netflix Canada announced that it was raising its price from $7.99 to $8.99 a month for new customers.
The new service will be available first to Rogers and Shaw internet and TV customers and will cost $8.99 a month.
It will combine TV-and-movie recommendations from staff programmers as well as a software-based recommendation engine.
“We’ve taken the time to talk with Canadians to find out what they want and to create an unbelievable user experience,” said Keith Pelley, President, Rogers Media. “They told us loud and clear – they want all the past seasons of the most popular, current TV shows and they want it to be easy. shomi takes the guesswork out of finding what to watch, acting like a new-age video clerk serving up all the best content based on individual viewing habits.”
Barbara Williams, Senior Vice President, Content, Shaw Media, added: “We keenly understand the media landscape is rapidly changing and that viewers are looking for greater flexibility when it comes to what they watch and how they watch it. shomi is our first step into the new world of content streaming and we’re so pleased to be able to bring this made in Canada service to the market.”
As part of its launch, Shomi has secured exclusive past-season streaming rights to titles such as Modern Family, New Girl, and Sons of Anarchy.
Rogers Communications is the parent company of this organization.