Rogers Communications Inc. announced Thursday it has penned a 10-year broadcast and multimedia agreement with global sports-entertainment WWE.
As part of the deal, Rogers will have exclusive access to WWE pay-per-view events in Canada until 2024.
The deal also includes national rights for Raw, SmackDown and the main event on Sportsnet 360, Sportsnet NOW and Rogers Anyplace TV.
“This landmark deal is a win-win for WWE fans in Canada,” Scott Moore, president of NHL & Sportsnet, Rogers said in a release.
Rogers says it will also “sponsor an application” to the CRTC to bring the WWE Network to Canada.
A preview of WWE content will be available on a subscription basis on Rogers Channel 512 starting on Aug. 12. It will also show pay-per-view events, original series, live in-ring action, reality shows and video-on-demand.
“We are excited to expand our partnership with Rogers as we look for innovative ways to grow our brand and further the reach of our programming in Canada through their vast distribution channels and marketing platforms,” said Gerrit Meier, WWE executive vice-president, international.
The preview content will be offered to all cable, satellite and IPTV providers across Canada.
Reporter Rudy Blair spoke with Canadian and seven-time WWE champion Bret “Hit Man” Hart and Toronto WWE superstar Santino Marella about the new deal.
Listen to the interview with Hart below:
Listen to the interview with Marella below:
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