Tim Hortons built a ’60s-era set in the heart of the city on Thursday to kick off its 50th anniversary celebrations with vintage flair.

The company set up a makeshift Hamilton street scene in Yonge-Dundas Square — complete with a newsstand, antique cars and a five-cent telephone booth — as it would have appeared in 1964 when the first Tim Hortons store opened in the city southwest of Toronto.

The centrepiece was a replica of the first Tim Hortons, with the original storefront design and chocolate eclairs in a display case.

Tim Hortons gave out free coffee and donuts all day, and the event lineup included a Motown concert with jazz singer Nikki Yanofsky, a Stanley Cup exhibit and appearances by Toronto Maple Leafs alumni Wendel Clark and Darcy Tucker.

Branches across the country will offer free birthday-cake donuts on Saturday, the actual anniversary.

The Oakville-based company has more than 4,400 restaurants including ones in Canada, the U.S. and Dubai

The first store, on Ottawa Street at Dunsmure Road in Hamilton, is still in business.