As hundreds of thousands of people remain without power across Ontario, Rogers is stepping up to help some of those hardest hit by the ice storm.

Working with the Red Cross, Rogers is helping to pay for shelters across the province and providing hygiene kits for those in need.

“The Red Cross appreciates Rogers generosity in helping the people affected by the ice storm,” Tim Hoswitschka, Director National Corporate Relations, Canadian Red Cross said in a statement Monday. “Funds will be used to help with our warming stations and shelters, where we have operations.”

Rogers retail locations are also opening their doors to allow people to charge their devices, use courtesy phones and laptops to keep in touch with loved ones and allow access to the store’s WiFi network.

“All hands are on deck and working around the clock to restore services to our customers as quickly as possible,” said Bob Berner, Chief Technology Officer, Rogers Communications. “In addition to restoring services, we’re supporting the Red Cross, opening up our retail stores and continuing to look for ways to help those in need.”

At the height of the storm, 300,000 homes and businesses were without power. Click here for the power outage map.

In a live interview on City’s Breakfast Television, Toronto Hydro CEO and president Anthony Haines said the power outages across the city may extend longer than the original estimate of 72 hours, saying people may remain in the dark past Christmas.

Rogers says ninety-five percent of wireless services are available and can be used to make emergency calls.

Rogers will continue to update its customers as service resumes through social media and at Rogers.com.

Rogers is the parent company of 680News