TORONTO, Ont. – Mayor Rob Ford is in Austin, Texas to talk music in a two-day business trip.
He is leading a delegation of experts from Toronto’s music industry.
On his first full day in Austin Thursday, Ford was welcomed at a reception at Austin City Hall.
In the evening, Ford signed the Austin-Toronto Music City Alliance Agreement and he and the Toronto delegation were made honourary citizens of Austin.
The Toronto delegation includes several councillors, including Doug Ford, Michael Thompson and Gary Crawford, and Invest Toronto CEO Renato Discenza.
The head of Music Canada, along with representatives of the Horseshoe Tavern, Massey Hall and the NXNE music festival are also part of the trip.
On Monday, Ford said Toronto can learn from the success of Live Music — a $1.6-billion business in Austin.
“I like music,” Ford said. “Growing up, I took piano lessons for a number of years. I regret I never stuck with it, and my brother played the drums.”
“My whole family was involved in music.”
The mayor, his brother and the music industry representatives will be paying for their own expenses, while the other participating city councillors and Discenza’s expenses will be covered by Invest Toronto.
— With files from CityNews.ca