Samsung has unveiled a digital wristwatch at least weeks ahead of a similar product expected from rival Apple.
Samsung says the so-called smartwatch can act as an extension to a smartphone, has a basic camera and works with some popular apps.
The watch, called the Galaxy Gear, can alert users to incoming messages and calls on its display screen, which measures 1.63 inches diagonally.
Users can even make calls, secret agent-style without getting out their phone.
The Android-powered device starts shipping in most countries Sept. 25 starting at $299.
Some technology analysts believe could become this year’s must-have holiday gift.
Samsung unveiled the Galaxy Gear on Wednesday in Berlin ahead of the annual IFA consumer electronics show.