One of Canada’s largest museums is celebrating its 99th birthday by making over its logo.

The Royal Ontario Museum said the new design shines a spotlight on the institution’s vast collections and its role as a knowledge hub.

The revamped logo still features the letters R, O and M.

The museum said it will use a variety of images from its natural history and world culture collections, as well as pictures from contemporary life.

The announcement comes as the ROM starts counting down to its centennial celebrations, which will kick off next March.