TORONTO – In an usual marketing twist, the maker of the BlackBerry bought a 30 second advertisement on the Super Bowl to promote what the new smartphone can’t do.
The fantastical commercial showed a man walking out of a store playing with the features of his new BlackBerry Z10 touchscreen device.
The first time he swipes the phone’s screen his sweater catches fire, while the second time his lower body turns into elephant legs.
When he swipes the phone again he bursts into colourful powder before another swipe turns a crashing tanker truck into hundreds of rubber duckies.
“In 30 seconds it’s quicker to show what it can’t do,” an announcer says at the end of the commercial.
The advertisement featured the classic soul song “Who Knows” by Marion Black.
Last week when BlackBerry-maker Research In Motion (TSX:RIM) unveiled the device it spent much of the time focusing on what the features of the phone could do.
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Blackberry has nothing on any other platform,whether its ios,windows phone or android.Any of its previous advantages are no longer there, They have no killer feature. BBM is irrelevant when there are newer and better messaging services such as Skype,facebook chat,whats app. All phones do email and can connect to corporate exchange. Other phones come in various shapes and sizes. All other platforms have way more games and apps. So tell me, why would anyone buy a blackberry?
blackberry 10 is DOA. Don’t get suckered into buying something that will be gone in no time. The CEO even recently said they are thinking of selling off the Blackberry brand and assets. That shows the lack of belief even he has in their chances.
so how is that any different from buying iphone then?
Best business format available! Apple makes a fun toy but Blackberry has the function as an actual business tool. Looking forward to getting my own soon.
rim needs to take a reality pill there “new” devices are hardly new with technology competitors released 2 years ago. Good luck going down the drain rim.
a stark contrast to Apple which only focuses on itself. clever commercial. for adults this blackberry should be very successful. kids will stick with their iPhones.
… I guess it really can’t do anything! lol