As the world mourns the losses from the Connecticut school shooting, Rogers and its media stations are getting behind a campaign encouraging parents to hug their children.

The “Hug Your Kid Today” campaign is designed to spread some love and kindness at a time when the world needs it.

Parents are reminded the importance of letting children know they are loved and cherished at this difficult time.

As such, the campaign encourages parents to tell their children love them and make sure they give them a hug Monday morning.

The goal is to see how many hugs Canada can give in support of our neighbours to the south.

For more information on the campaign visit the Facebook page, located here.