Buy more beer: that’s the wish of brewing companies like Molson-Coors crying poor due to the NHL lockout.

With hockey fans not packing the Air Canada Canada to watch the Toronto Maple Leafs in action, or getting together at home to watch hockey on television, the brewing company has reported lower beer sales.

Molson-Coors has spent an estimated $375-million in a sponsorship deal with the the NHL.

The beer company said it may seek compensation from the league over lost sales.