The Canadian Olympic team’s “Give Your Everything” campaign was unveiled Monday and will focus on the athletes.

The 15-week, multi-platform campaign follows the efforts and training of over 50 London-bound Olympians.

Director Henry Lu said he wanted to show Canadian Olympians in a different way.

“I don’t think Canadian athletes have been portrayed this way before and I don’t think that we have ever had the access to them and that’s what the COC really wanted was to show how hard the work ethic is of the Canadian Olympic team.”

The multimedia campaign hopes to inspire Canadians to follow their favourite athletes on their journey to the podium.

Oakville’s Olympian kayaker, Adam van Koeverden he hopes the campaign inspires future athletes.

“I was an inspired youth. I woke up every morning and saw posters on my wall of great Olympians and great athletes. I’m still inspired by Canadian performances every single day.”

The national debut of the campaign’s spot will be on CBC during Hockey Night in Canada on May 7.